Analysis of the organizational culture of the company Genesem Inc. from the perspective of visual anthropology

Abstract

Organizational culture in companies is of great importance, since it allows you to know how the company is inside, this organizational culture shows you how communication is managed, who manages it, how is the work climate and culture, as well as the use of technology by employees, especially when it is used as a communication tool. Within the organizational culture it is also possible to see how the relationship of employees is, both within the company, as well as their relationship with customers and suppliers. Through this qualitative analysis from the perspective of visual anthropology, it is possible to have more detail on all these issues, especially through the analysis of video images where you can perceive the nonverbal communication and micro expressions of the people who participated in the data collection techniques.