Analysis of the operation efficiency of new foreign trade forms under the background of digital economy

Abstract

Based on the digital economy, this paper puts forward a new business model of foreign trade export, and takes Amazon as an example to analyze the operation efficiency and propose the reform of the operation mode which provide personalized value-added services for businesses on the basis of investment attraction and change direct sellers into service platform. In view of the economic utility brought by the datamation and intelligent operation mode of Amazon, combining with the current operation situation of our cross-border export enterprises, this paper puts forward practical suggestions on improving the export logistics system of foreign trade and diversified services for export of foreign trade.