Abstract
theoretical aspects of SMM-promotion are disclosed; Telegram as a promotion tool is described; the market of travel Telegram-channels is analyzed; the performance criteria of Telegram-channels are defined; the recommendations for the development of travel Telegram-channels are developed. The scientific hypothesis is using Telegram-channels allows to increase tourist attractiveness of Russian regions. Novelty and the practical significance of the study is analysis and comparison of travel Telegram-channels by the performance criteria and prediction of channels and development of recommendations for channel implementation.
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