ANALYSIS OF THE MARKET OF LARB AND MATERIALS AT THE INTERNATIONAL AND NATIONAL LEVEL IN THE FIELD OF THE INDUSTRIAL ECONOMY

Abstract

The article identifies the relevance of the study of the industrial sector of Ukraine's economy. The industry is a crucial determinant of Ukraine's sustainable development and a definition of the country's image in the international arena of world relations. A robust industrial sector allows you to conduct domestic and international economic policy effectively and position yourself as a competitive business entity. It was found that the current stage of development of world economic relations in Ukraine is characterized by the expansion of all forms of international economic relations based on the rapid growth of productive forces due to rapid progress. As a result, the concentration of production and increase in its size is constantly increasing, increasing the tendency to internationalize economic life, contributing to international development. The Ukrainian market of paints and varnishes is considered a promising industry. Paint and varnish industry – a branch of the chemical industry, as a result of which the company produces a variety of decorative and protective products, hardeners, accelerators, resins for synthetic varnishes and more. The range of production and production of paints as of 2021 is quite extensive, but there are many options for improving and developing new receptors. It is determined that the LFM market is developed and competitive compared to other branches of the chemical industry. The level of imported paints and varnishes is much lower than the share of domestic goods in the Ukrainian market. This trend allows us to state the competitiveness of LFM at the national level. Ukrainian manufacturers will be able to maintain and improve their positions under the conditions of modernization of the production process, equipping the shop with the latest equipment and training of employees. The analysis will be helpful to potential investors in the Ukrainian coatings industry since the latter is quite attractive for development and has prospects for future branching of economic activity. The main competitive advantages for the development of enterprises of the LFM industry are the resource base, the possibility of training, and the development of human capital for these enterprises.