Abstract
The purpose of this study was to determine how satisfied farmers are with extension workers' work in the beef cattle industry in the Sinjai Timur subdistrict, Sinjai Regency, South Sulawesi Province. The study is descriptive and quantitative. The Slovin formula was used to establish the sample size for this study, which included 90 farmers. The Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and descriptive statistical analysis are some of the research analysis techniques used. According to the study's findings, IPA results in an average importance level (y) score of 2.78 and an average performance level (x) value of 3.00. TKi had a mean value of 90.28. The CSI calculation shows a satisfaction level of 60%, which means it was in the moderately satisfactory category. However, this value has not reached its maximum level. Accordingly, extension workers need to continue to improve their performance. To increase the CSI value, the performance of the qualities in quadrant II must also be maintained.
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