Analysis of the Internet Reviews of The Wandering Earth 2 in China and America Based on Hofstede's Cultural Dimensions

Abstract

Films are carriers of a countrys culture, thus building a powerful film country is to build a strong cultural country. In this context, ensuring the smooth sailing of Chinese films is of great significance. Taking The Wandering Earth 2 as an example, this research builds a cultural dimensional model of films communication effects under Hofstedes cultural dimensions. Based on a self-built corpus of reviews which contains 200 most heated comments from the Internet Movie Database (IMDb) and Douban, the research applies an original codebook consisting of 12 two grade indicators to rationalize audience cultural sensing. It is found that the sensing of Chinese viewers on the four dimensions averagely higher than the ones of American viewers, while the long-term orientation provides a possible common ground in both sides. The differences in the audiences internet reviews of The Wandering Earth 2 give a clue to the needs of soft landing, hard core and human touch, which Chinese films should well adopt as the key capabilities in cross-cultural diffusion.