Analysis of the influencing factors of vitality and built environment of shopping centers based on mobile-phone signaling data.

Abstract

Nowadays, shopping centers not only provides commercial function but also serve as a public space. In this article, we take Nanshan district of Shenzhen as an example, based on the characteristics information of people activities provided by Mobile-phone Signaling Data, using the standard deviation ellipse method to classify the direction of people in shopping centers, and then applying the entropy weighting method to analyze the vitality factors of shopping centers from three perspectives: visitors' density, revisit rate, and the average length of stay. Finally, we analyzed the influence factors of the surrounding built environment based on correlation analysis to discuss the results with field survey data. The results show that (1) shopping centers in Nanshan District are classified into wide-area type and geo-regional type according to the gathering of visitors. The shopping centers with high comprehensive vitality are basically wide-area type. (2) The factors influencing the vitality of shopping centers are different between wide-area type and geo-regional type. The vitality of wide-area type is mainly influenced by the traffic accessibility and whether they are located in adjacent to large public spaces such as squares and green public; the vitality of geo-regional type shopping centers is mainly influenced by the number of people within a 15-minute walking circle, and the high-vitality of geo-regional shopping centers are generally located in densely populated areas.