Abstract
Online car-hailing drivers are a special group between professional drivers and private car drivers. The paper built the unsafe driving behavior model of online car-hailing drivers based on the theory of planned behavior (TPB), explored the socio-psychological factors underlying drivers’ motivation for unsafe driving behavior and examined how these factors predict their behaviors. 239 online car-hailing drivers were surveyed with a self-reported questionnaire. Factors analysis proved the TPB questionnaire to be valid and reliable. Structural equation modeling showed that attitude to behavior (0.18), subjective norm(0.39) significantly influenced drivers' behavioral intention, perceived behavioral control (0.27) could both affected drivers' behavioral intention (0.27) and behavior(0.21),behavioral intention was the most direct and important predictor of behavior. This study provided a valuable contribution to designing more effective interventions to improve driving safety of online car-hailing drivers.
Highlights
Online car-hailing refers to the business activities of building a service platform based on Internet technology and providing non-cruise-booking taxi services, which brings many benefits, such as reducing the use of private cars[1,2], easing traffic congestion, improving the environment[3,4]
The Cronbach Alpha value was greater than 0.7 for the all dimensions, indicating acceptable reliability, these results demonstrated that the theory of planned behavior (TPB) model exhibited good internal reliability
Online car-hailing drivers are a special group between professional drivers and private car drivers
Summary
Online car-hailing refers to the business activities of building a service platform based on Internet technology and providing non-cruise-booking taxi services, which brings many benefits, such as reducing the use of private cars[1,2], easing traffic congestion, improving the environment[3,4]. As a new business model, online car-hailing first emerged in Europe and America, and has been increasing in popularity since entering China in 2012 [5]. As a new mode of transportation between private cars and public transportation, there are few studies on safety of online car-hailing. Rayle et al [8] argued that online car-hailing may offer a safer service than traditional taxi by reducing drunk driving.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
