Abstract
In this study, factors influencing the willingness to participate in public bicycle projects were analyzed using the binary logistic model. The study builds on a broad and practical conceptual framework that embraces four dimensions of influencing factors, including household demographic, psychological, external, and public bicycle variables. The empirical results are based on a questionnaire survey that was sent to 520 urban residents in Xuzhou, Taizhou, and Suzhou in Jiangsu province. The survey indicates that environmental responsibility, improvement of the public transport system, health and safety considerations in relation to public bicycles, and environmental crisis consciousness have appreciable impacts upon the willingness to participation in public bicycle projects. The first three of these have a positive impact, whereas the last (environmental crisis consciousness) has a negative impact. Consequently, some policy suggestions are proposed.
Highlights
With the rapid development of urbanization and motorization, pressures from urban road traffic in China are growing in intensity, and traffic congestion and air pollution are becoming prominent issues
Our model shows that the public willingness to participate in public bicycle projects is significantly influenced by four variables: environmental awareness, environmental responsibility, quality of the public traffic system, and the safety and health considerations surrounding the usage of public bicycles
We assumed that public willingness to participate in public bicycle projects would be increased with increasing environmental awareness
Summary
With the rapid development of urbanization and motorization, pressures from urban road traffic in China are growing in intensity, and traffic congestion and air pollution are becoming prominent issues. The apparently hazy weather conditions are a direct manifestation of the urban air pollution problem. In 2014, long period, large range, heavy pollution haze occurred in February, and again in October. The Beijing-Tianjin-Hebei region was the worst affected in 2014, with 209 days that did not reach the urban air quality standard [4]. Against this background, the Chinese government explicitly states that green travel must be enforced to achieve energy saving and emission reduction
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