Analysis of the Influence of Big Data Background on the Spread of Large-Scale Sports Events

Abstract

With the advent of the era of shallow reading and the popularity of smart phones, people are becoming more and more interested in schema reading, and data visualization has gradually become an ideal way to present news. While the scope of influence and attention of large-scale sports events are continuously expanding and improving, the application of data visualization in the communication of large-scale sports events is also increasing, and the visual communication method with strong data news appreciation is gradually being recognized by the audience. Then, does the development status of China’s large-scale sports events meet the needs of the country and the people? What kind of scale and system of large-scale sports events does China need? This paper applies the questionnaire survey method to analyze the impact on the spread of large-scale sports events under the background of big data. It is concluded that although China’s GDP in 2019 has reached the third level in the world, other indicators lag behind other countries, especially the GDP per capita and the GDP of the sports industry are only 0.7%. This shows that the scale of China’s sports industry is still small.