Analysis of the importance and priority of improvement factors in the management of eyeglasses store using Analytic Hierarchy Process(AHP)

Abstract

Purpose: This study is designed to determine the importance and priority of improvement factors for management of eyeglasses store using Analytic Hierarchy Process(AHP) by optometrists in Gwangju city. Methods: To duality comparison the important factors among the management improvement of eyeglasses store, the relative importance and priority were investigated using Analytic Hierarchy Process(AHP) by optometrists in Gwangju city. The analyses of importance and priority for management improvement factors in eyeglasses store were performed when the ratio of consistency was less than 0.1 so as to secure the consistency. Results: As a result of the analytic hierarchy process, the product/service was analyzed as the most important factor in Level 2 factors among the management improvement factors in eyeglasses store. With respect to the importance by Level 3 factors, important factors of Level 3(01), Level 3(02), Level 3(03), Level 3(04) and Level 3(05) were analyzed as the professional optometrist, the home, work, school closes, the PR(pamphlet, newspaper), the optometrist trust, and the price adequacy respectively. The priority of Level 3 factors was analyzed as the optometrist trust(0.2552). Conclusions: The importance and priority of management improvement factors in eyeglasses store applying Analytic Hierarchy Process(AHP) is more rational and scientific compared to the method relying on the specific manager’s experiences. As a result, the most important factor was analyzed as the optometrist trust(0.2552).