Analysis of The Impact of Covid 19 Pandemic on Halal Industry in Micro, Small and Medium Enterprises (MSMEs) and Economic Growth in Indonesia

Abstract

The MSME-based halal industry is one of the potentials that must receive serious attention from the government. Since the World Health Organization declared the Covid 19 disaster to be a pandemic, it will certainly have an impact on various fields, especially the economic sector. This study aims to provide a comprehensive analysis of the halal industry and micro, small and medium enterprises in an effort to deal with the COVID-19 pandemic and its impact on economic growth in Indonesia. The method used is descriptive qualitative with a phenomenological approach. The data obtained were analyzed using qualitative analysis with data reduction, category and verification. The results of the study show the potential of the MSME sector even though its development in the midst of the Covid 19 pandemic experienced obstacles. The existence of support through creativity and innovation through the development of information technology can contribute to economic growth. However, the integrity of the halal industry needs synergy and support from the government, MSMEs, business people and the community so that they can still adapt to new economic patterns and help the economic recovery amidst the pandemic can be better