ANALYSIS OF THE HOTEL INFRASTRUCTURE IN THE REGIONAL TOURIST SYSTEM OF DONETSK ECONOMIC REGION

Abstract

Objective. The objective of the article is to identify trends in the hotel infrastructure development in the regional tourist system of Donetsk economic region on the basis of diagnostics of key performance indicators of the industry. Methods. In order to achieve the objectives of the study the following scientific methods are used in the work: systematic and comprehensive analysis, comparative methods (to highlight trends in the hotel infrastructure development in the regional tourist system of Donetsk economic region), computational and analytical (for calculation of Defert’s tourist function index of Donetsk economic region and the capacity utilization factor of collective accommodation facilities (CAF) of Donetsk economic region), graphic and tabular methods (for generalizing and organizing digital information, visualizing calculations and statistical material). Results. The analysis of the hotel infrastructure of the regional tourist system of Donetsk economic region for 2015-2019 on the basis of diagnostics of industry’s key performance indicators allow to identify key trends in its development, namely: 1) the constant reduction in the number of the CAF in Donetsk economic region, which leads to the conquest of the total number of places in the CAF; 2) reduction of the average capacity of the CAF as a whole in Donetsk economic region and Donetsk region, with its increase in Luhansk region; 3) wave-like fluctuations in the number of people who have been in the CAF with different intensities in Donetsk and Luhansk regions, which is caused by unstable demand for accommodation services; 4) negative dynamics of the average length of persons staying in the CAF in Donetsk economic region caused by a steady trend towards a decrease in the number of overnight stays in the CAF; 5) practical lack of tourist activity in =Donetsk economic region according to Defert’s tourist function index on M. Boyer scale; 6) low level of capacity utilization and lack of constant loading of the CAF on factor of CAF’s capacity using; 7) low region involvement in domestic tourism activity as a percentage of persons staying in hotels and similar accommodation facilities in Donetsk economic region to the total number in Ukraine as a whole.