ANALYSIS OF THE FINANCIAL SUSTAINABILITY OF ENTERPRISES IN MODERN CONDITIONS

Abstract

The article investigates the concept of financial stability, reveals the basic methodological methods of assessing the financial condition in general and financial stability, analyzed the financial stability of enterprises, identified the weakening of the financial condition of the company and suggested ways to improve it. In modern conditions of management, especially in the conditions of financial crises and socio-political instability are challenging for businesses sustainable and efficient operation. However, it is not only the impact of environmental factors that is negative affects the activity of enterprises, but also the lack of an effective mechanism for managing financial security and ensuring an adequate level of financial sustainability for businesses that can withstand permanent one changes in economic conditions. Identification of the main components of the financial management mechanism enterprise sustainability is one of the most important and pressing problems today, whereas lack of financial stability can lead to the insolvency of an enterprise, destruction of strategic potential and threats to its financial security. The condition of sustainable development of the enterprise as a whole is its effective economic activity, is aimed at ensuring one's own survival, stability, development and achievement of its stated goals. One of the main factors for sustainable enterprise development should be a mechanism that would monitored the accomplishment of the set tasks in the long run. The need to develop theoretical approaches to the study of financial stability is to ensure the stabilization of the financial position of enterprises based on the use of strategic and tactical financial management tools. The formation of an effective strategy for overcoming the insolvency of economic entities is determined by the prospects for the development of financial management, rethinking the results of previous development, changing the quality of monitoring the financial condition of enterprises, developing algorithms for crisis diagnosis, minimizing financial risks and rational management of financial flows.