Analysis of the factors influencing the immersion experience of video art expression in slow-paced food short videos for audiences in Chinese first-tier cities

Abstract

With the rapid development of society, slow-paced food videos are becoming more and more popular among people living in fast-paced first-tier cities. They are taking the time to watch this kind of video to immerse themselves in it for solace. For video creators, How to immerse the audience in the video is the fundamental problem they have been studying. This study is based on the questionnaire method and the regression analysis. The critical contribution of this work is the verification of the form of visual presentation, which creators frequently use in slow-paced food videos. The factors affecting the audience's immersion experience in low-paced food short videos are sorted into three types: time-lapse photography multi-angle camera editing and slow editing. All three are prominent and easy to capture in images, which generate emotional feelings for the audience. In addition, the current user needs are mainly curiosity and mental comfort. Besides, sensory immersion is the main way to immerse.