Abstract
Zibo is a city with a long history and rich culture. Its unique geographical location and cultural environment have created favorable conditions for its development. In 2023, the barbecue culture in Zibo became popular nationwide. The reason for this situation is not only due to the special geographical location and traditional culture of Zibo but also due to many human factors that contributed to this prosperity, allowing Zibo’s economy to take off in 2023. This article will explore the reasons why Zibo barbecue is so popular from several aspects, such as the unique barbecue culture in Zibo, the cooperation and promotion between the government and enterprises, the kindness and hospitality with Shandong people, and the promotion by the media and the internet.
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