Abstract
Regional brand is the product of industrial cluster development. Upon the basis of lifecycle theory to study the relationship between regional brand and government network construction, with applied multi-cases study method, it reached the conclusions that: (1) The regional brand development is a staged process, with staged representations of the brand cultivation emphasis in light of development changes; (2) Governments exert important propelling roles to the industrial revolution; (3) The industrial features of different regions are varied, and regional brand shall develop in accordance with the life-cycle, regional features and industrial features to realize “customization”.
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