Analysis of the Emotional User Experience Elements of Wireless Earphones

Abstract

Providing users with a differentiated experience of a product by using emotional experiences is playing an important role in product innovation. Analyzing emotional experience factors and making them reflect specifically on products is an important factor in achieving differentiated competitiveness. The purpose of this study is to analyze the factors of the emotional user experience of wireless earphone, which has recently increased in sales volume. To carry out the study, we analyzed the preferences for the way wireless earphones are worn and the buying factors of wireless earphones from 56 users. And we analyzed the difference of four dimensions of user experience of wireless earphone and wired earphone by using AttrakDiff. Studies have shown that users prefer simple types of wearing, and price and wearing styles are most likely to affect their purchases. It also found that wireless earphones transmit creative and intelligent images. This study holds the greatest significance in analyzing the factors associated with the emotional user experience of wireless earphones.