Analysis of the effectiveness of digitalization of business in Russia and the experience of Germany

Abstract

This article describes the development of the Russian Federation in a rapidly gaining pace of the digital transformation race. The article discloses the concept of digitalization and the elements included in it. An analysis of both weak and strong indicators of the country, necessary for the rapid restructuring of the business into a digital environment and the full competitiveness of enterprises, was carried out. For Russia, this is an important strategic task, since it is an opportunity to narrow the gap with the leaders of developed countries and equal them, or even lag behind them. When comparing the received information, factors are identified that inhibit the introduction of digital innovations, possible causes of their occurrence, and ways to eliminate them are proposed. Also, together with the progressive consequences of digitalization, the article deals with possible dangers arising from the transition to another industry. A detailed analysis of such potential threats and the adoption of timely measures will help make the transition more reliable and stable. It is noted that the digital business development strategy does not have one optimal option, it should be considered exclusively as a dynamic system with integrated development. Possible directions for the development of digitalization processes in Russia are given in the work.