ANALYSIS OF THE EFFECT OF CUSTOMER BUYING INTENTION ON THE SELECTION OF THE NEW NORMAL KIT IN THE COVID-19 PANDEMIC

Golan Hasan ,Richart

doi:10.29121/granthaalayah.v10.i1.2022.4480

Abstract

This study aims to analyze the effect of Health benefit, Brand Quality, Brand Trust, and Price by mediating Perceived Value on Buying Intention. according to the requirements in the known population of 1.1 million people have visited, then based on Krejcie and Morgan table, the number of samples that must be required is 384 respondents. The data used in this study were 384 respondents. Results obtained from the Partial Least Square (PLS) approach for data analysis it is said that the Health Benefit variable has a significant effect on Perceived value, as well as Brand Quality, Brand Trust, Price variables which also have a significant effect on Perceived value. and then also has a significant effect on the perceived value variable on buying intention, as well as the health benefit variable with price which also has a significant effect on buying intention.

Highlights

In the last two decades, there have been outbreaks of diseases that infect human respiratory tract which can lead to death, so that it is seen as one of the serious dangers for global health
This study aims to analyze the effect of Health benefit, Brand Quality, Brand Trust, and Price by mediating Perceived Value on Buying Intention. according to the requirements in the known population of 1.1 million people have visited, based on Krejcie and Morgan table, the number of samples that must be required is 384 respondents
The outbreak of the COVID-19 virus has spread throughout the world and the State of Indonesia is one of the countries affected by COVID-19

Summary

Introduction

In the last two decades, there have been outbreaks of diseases that infect human respiratory tract which can lead to death, so that it is seen as one of the serious dangers for global health. In 2012 the emergence of a viral disease named MERS-CoV which greatly affects human health. COVID-19 is spreading rapidly in such a manner that as of March 16, 2020, it is known that there have been 180,000 confirmed cases of COVID-19 worldwide, with more than 7000 deaths. This COVID-19 is spreading rapidly to all countries causing an increasing infection rate and an increasing death rate. On March 19, 2020, it was stated that Indonesia had many patients infected with COVID-19 and the percentage of deaths of COVID-19 patients in Indonesia was increasing

Objectives

Methods

Findings

Conclusion