Analysis of the Effect of Corporate Culture on the Innovative Development and Management of Enterprises

Abstract

As an important means of enterprise management, enterprise culture plays an increasingly important role in enterprise competition. Corporate culture has become indispensable content for contemporary enterprises to maintain competitiveness and sustainable development in the market, and is the soft power of enterprise innovation and development. This paper studies the influence of corporate culture on corporate innovation and corporate management and how to expand its advantages. The construction of corporate culture is a systematic project that keeps pace with the Times. Only by continuously enriching and developing the content of corporate culture and optimizing the ways and methods of cultural landing can we better promote the quality and efficiency of enterprises and achieve high-quality development. It can be seen that how to integrate corporate culture with innovative development and play its role is a topic worthy of further discussion and research. After a full understanding, the development process of enterprises can be more planned and the soft power can be fully utilized to use innovative means. For different types of companies, such as individual startups or large public companies, having a corporate culture is essential.