ANALYSIS OF THE ECONOMIC EFFICIENCY OF LOCATIONS IN THE FIELD OF TRADE AND THE INFLUENCE OF EXTERNAL FACTORS ON IT

Abstract

The relevance of the article lies in the description of the process of data analysis and modeling for solving the placement problem. The main purpose of the research work is to solve the problem of location and assess the degree of influence of the geographical characteristics of locations on the indicators of the economic efficiency of the organization. The article defines the concepts of economic efficiency and profit, as well as how they are related to each other. A number of tasks are described in solving the placement problem. Questions regarding the geographic data used and the formation of the target variable are covered in detail, namely, the questions are answered. What? How? Why? What-what factors can be used to identify the potential of a location. How is the processing of data on store revenues to the final form of the target variable, why such transformations are needed. The process of correlation analysis and feature selection for the subsequent stage of modeling is shown. The course of building the model and assessing its accuracy is described. And also the analysis of the residuals for the best combinations was carried out using the methods of non-parametric statistics. The main tools in the process of solving these problems were the Python programming language and its libraries pandas, numpy, scikit-learn, xgboost, hyperopt, statsmodels, scipy, matplotlib, seaborn. The result of this research work is the constructed machine learning models to determine the economic potential of a location.