Analysis of the economic dynamics of MSMES in the agricultural sector of the Santa Rosa canton in the 2020 period

Abstract

The objective of this research is to analyze the economic dynamics of micro, small and medium-sized MSMEs in the agricultural sector and their importance in the canton of Santa Rosa El Oro-Ecuador in the period 2020. The methodology used follows a descriptive and exploratory logic; a survey of business leaders was used to collect primary information. The results indicated that agricultural MSMEs as a whole are responsible for 76% of the generation of stable, small-scale employment. Twenty percent of the MSMEs in Santa Rosa specialize in the economic activity of poultry production and marketing, 18.57% work in banana production, followed by 17.14% in cocoa production and the rest are distributed in other activities, which allow them to supply the demand for agricultural products in the local market and the rest of the province, generating economic dynamism. In another context, most of the MSMEs are managed by their owners, few use an external manager, the administrative issue is based on trust, so the family group prefers to be very close to any management that takes place in the company.