Analysis of the Development Prospect of Multi-platform Media Based on Users' Psychological Needs

Abstract

With the rapid development of mobile Internet and the increasing popularity of intelligent media digital terminal technology, people have entered the all-media era with visual images as the main media content. In the all-media era, all kinds of traditional media have been impacted by the Internet to varying degrees. The new technology, form and the psychological needs of the audience promote the development and changes of the content. Based on the above background, this paper explains the transformation of multi-platform new media, which is different from traditional media, clarifies the current situation and trend of audience demand from behavioral and psychological aspects, analyzes the development of multi-platform media based on users' psychological needs, and puts forward feasible countermeasures for the future development of this industry. Changes in technology, form, content and psychological needs of the audience will inevitably bring about new development of media communication. Relevant personnel should grasp the psychological needs of users in the new media era and respect their media usage habits, so that traditional media and multi-platform new media can be deeply integrated, thus continuously improving the influence of the media.