Abstract
Today's media industry is developing rapidly. New media has gradually become the mainstream of development, such as Jitterbug, Racer and other short video development which has become an indispensable way for people to relax. In this fast-paced era, people need all aspects to be inseparable from the word "fast". The short video is aptly used to this point. Short and fast Short videos are a good use of this, spreading more information to the public in a short and fast form, allowing the public to grasp more comprehensive information on various aspects of current affairs compared to TV media. When TV programs are reproduced in their traditional mode, they are no longer able to meet the current way of life and relaxation. TV programs will naturally face the multiple challenges of losing audience resources and funding. Under such circumstances, TV programs need to review their development direction and format. This paper provides an in-depth analysis of the current state of development and the path for the future survival and development of television programs.
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