Analysis of the Development of Retail BusinessTaking Walmart as an Example

Abstract

The increasing involvement of global retail firms in the Internet and e-commerce has had a favorable impact on market development, economic efficiency, and the digital transformation and upgrading of industrial structure. Nevertheless, the advent of the new retail model has not only enhanced its own competitive advantage but has also exerted a discernible influence on conventional retail operations. Consequently, the traditional retail model has become inadequate in meeting the demands of the contemporary market. The research revealed that Walmart, being recognized as the largest global retail corporation, has systematically expanded its market presence by implementing strategies such as the advancement of online and offline e-commerce, digital transformation, and efficiency enhancement measures. Nevertheless, despite Walmart's efforts to enhance its market competitiveness and expand its influence, it continues to encounter significant challenges inside the market. Hence, employing the comparative research method and data analysis approach, this study examines and analyzes the sales and operational strategies of the established retail corporation, Walmart, in recent years. The objective is to facilitate the assimilation of other conventional retail enterprises with the Internet, while also providing valuable insights and considerations for their digital transformation and advancement.