Abstract

Filled with foreign brands, today China’s contemporary industrial design is in the low stage. With the development of social-economic and scientific technology, also the improvement of the quality of people's lives, their requirements of the functions of daily industrial goods and the outlook design are higher . Contemporary industrial designers must combine the public traditional conception and modern lifestyle organicly, and take the outstanding national culture as the main line, draw on the successful experience of the developed countries, in order to make China's industrial design property that is provided with national character and powerful vitality prosper. This paper starts from the rise of industrial design since the Reform and Opening up, and put forward a number of industrial design ideas and suggestions through the analysis and interpretation of the twists roads of the recent decades.

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