Analysis of the current state of excursion activities by the example of the work of a tour guide in the Almaty region

Abstract

Excursion activities in the Republic of Kazakhstan play a significant role in the formation of the country’s tourism potential, providing unique opportunities for studying and understanding the historical, cultural and natural resources of the Almaty region and the Zhetysu region. This article is aimed at analyzing the current state of excursion activities in Kazakhstan, including identifying the main factors contributing to its development, as well as the obstacles and challenges faced by excursion programs and organizations. Particular attention is paid to issues of infrastructure and quality of services provided. The study also addresses issues of standardization, certification and professional training of personnel in the field of excursion tourism. The study also aims to examine the influence of information platforms, especially social networks, on the choice and purchase of tours, as well as to evaluate the information provided about routes and safety presented in the promotional offer of the Kolsai-Kaindy tour. The author tried to identify the differences between the ideal and real experiences of consumers of tourism services, to identify key aspects that can be improved to improve the quality of service and safety of tourists.