Analysis of the cultural factors affecting the proper design of website and electronic courseware for e-Learning in ASEAN

Jintavee Khlaisang

doi:10.1108/aaouj-08-02-2013-b007

Jintavee Khlaisang

Open Access

https://doi.org/10.1108/aaouj-08-02-2013-b007

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Abstract

This study is to understand perspectives of administrators and instructors in higher educational institutes on cultural factors which affect website and electronic courseware for e-Learning in ASEAN. It used an Exploratory Factor Analysis (EFA) to find underlying cultural factors affecting the design of website and electronic courseware for e-Learning in ASEAN. Based on the factors identified, the proposed model of website and electronic courseware for e-Learning in ASEAN along with the prototype were presented at the end. The research procedures included two major steps. Step 1 is based on the review of related literature and the data collection from the survey concerning cultural factors affecting website and electronic courseware. In step 2, experts' interviews were conducted to obtain their opinions concerning the proposed factors, along with discussion about readiness of Thai e-Leaning in higher education so as to become part of the ASEAN Community in 2015, and the model of website and electronic courseware for e-Learning in ASEAN were presented. The results of this study were the report of the cultural factors affecting the proper design of website and electronic courseware for e-Learning in ASEAN, the proposed model, and the prototype of website and electronic courseware for e-Learning in ASEAN assimilating all the related cultural factors exquisitely.

Highlights

Background and the purpose of the researchThailand Cyber University (TCU), the Office of Higher Education Commission, has initiated e-Learning Professional Program with the purpose of developing educational persons in distance learning since 2005
The result analysis is reported in three parts according to the research methodology as follows: The researcher reviewed documents and research on culture relating to the design of website and electronic courseware that is related to cultural factors of ASEAN from 1991 –2011, with emphasis on higher educational institutes to be a framework for analysing and synthesising cultural aspects
This information was used to develop a prototype of the proper design of website and electronic courseware for e-Learning in ASEAN that could respond to cultural differences

Summary

Introduction

Thailand Cyber University (TCU), the Office of Higher Education Commission, has initiated e-Learning Professional Program with the purpose of developing educational persons in distance learning since 2005. In order to prepare Thailand’s higher education e-Learning for ASEAN Economic Community (AEC), to be a part of ASEAN Socio-Cultural Community (ASCC) in 2015, and to be in accordance with 2012 OHEC strategy in developing and enhancing knowledge and providing education with modern technology to reach international standard, TCU saw the necessity to conduct research on Analysis of the Cultural Factors Affecting the Proper Design of Website and Electronic Courseware for e-Learning in ASEAN. The result of the research will be used to develop the current knowledge and applied to e-Learning Professional Program. It will be a guideline in e-Learning in ASEAN context for educational institutes and lecturers

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