Abstract
National image is a clear information perception of a country in the international community, reecting a country's international inuence and comprehensive national power. The COVID-19 pandemic has exacerbated the dramatic changes in the international order and landscape. As a result, there is a widespread perception in the West that the current international order has not only encountered serious challenges from emerging powers but has also led to confusion in the perception of globalisation within the West. Since the outbreak of the COVID-19 pandemic, the breadth and depth of attention paid to "China" in the German mainstream media have continued to rise. This study will further investigate how the image of China is constructed in cross-cultural media communication, based on the national image of China in German mainstream media coverage of China during the COVID-19 Pandemic and ideological analysis of the discursive contexts in which it is produced. This paper is basically structured as a review of the traditions and rules of the German press, an analysis of the operational characteristics of the German press industry under the COVID-19 pandemic, the social impact of German media coverage on China, and an analysis of this news production mechanism, followed by an analysis of the game between the Chinese and Western value systems and discourse power displayed by the German media during the COVID-19 pandemic, an analysis of the value orientation of the German media towards the construction of China's national image. This is followed by an academic exploration of the background and public opinion effects of the " China Phobia ". This paper also examines the changes in the social structure of Germany as a result of the pandemic, Sino-German and Sino-European relations in the context of the Sino-American conict, and the evolution of a sense of "sovereign Europe" and the current international order.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
