Abstract
This paper aims to explore the dissemination value of CCTV's cultural programs in Southeast Asia. Firstly, we will analyze the audience situation of these cultural programs in Southeast Asia, and then focus on studying the degree of recognition of Chinese culture among Chinese in Malaysia and Singapore. Next, we will explore the significance and value of these cultural programs in the dissemination of Southeast Asian countries. Finally, by analyzing the conclusions obtained, we will summarize the dissemination value of television cultural programs in Southeast Asia.
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