Abstract
This paper aims to explore the dissemination value of CCTV's cultural programs in Southeast Asia. Firstly, we will analyze the audience situation of these cultural programs in Southeast Asia, and then focus on studying the degree of recognition of Chinese culture among Chinese in Malaysia and Singapore. Next, we will explore the significance and value of these cultural programs in the dissemination of Southeast Asian countries. Finally, by analyzing the conclusions obtained, we will summarize the dissemination value of television cultural programs in Southeast Asia.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
