Abstract

To investigate the relationship between cognition and behavior of college students' labor education in the new era and the mediating effect of attitude, and to provide suggestions for improving the labor education system in colleges and universities. Using SPSS25.0 for descriptive statistics and PLS for constructing structural equation model, the relationship between college students' cognition, attitude and behavior toward college labor education was explored through the survey data of 400 college students enrolled in six colleges and universities in Jiangxi Province. (1) College students' cognition of college education positively and significantly affects their attitudes and behaviors; (2) the mediating effect of college students' attitudes holds, and college students' cognition of college labor education indirectly affects their behaviors through their attitudes. The government, family society and colleges and universities should strengthen the transmission of labor education knowledge to students, and at the same time actively guide college students to establish correct labor dynamics and concepts, so as to create a social culture of respecting labor.

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