Analysis of the assortment and assortment policy for pastille and marmalade products

Abstract

The purpose of this article is to survey the trade assortment for pastille and marmalade products sold in retail trade enterprises in Moscow, as well as to analyze the indicators of the assortment and assortment policy of trade organizations. The article presents the results of a survey of the assortment of the subcategory “Pastille and marmalade products”, conducted in three chain stores in Moscow. It has been established that the expanded assortment of these products is characterized by great depth, moderate stability and low novelty. The degree of rationality of the assortment in different stores is not the same.