Abstract
In the early stages of the corona virus pandemic, business environment was changing rapidly. The Moroccan automotive industry was one of the export sectors most affected negatively by the corona crisis; it collapsed during the three months of confinement and the pandemic has created immense uncertainties in demand and disrupted global supply chains. Indeed, to save the automotive industry, Morocco relies on its competitiveness and challenges current supply models for supply chain agility in order to better prepare for future disruptions. Achieving a competitive edge requires aligning company with suppliers and customers as well as working together to achieve agility, organizationally, strategically and individually. However, agile supply chains are the most powerful competitive vehicles of the manufacturing companies. To help automakers deal with the many challenges associated with the pandemic, let’s present this research on the key enablers that will need to be monitored as the situation evolves. Thus, our article presents an original approach which, by linking the competitive priorities, agile supply chain attributes and enablers, aims at evaluates and enhances supply chain agility of a Moroccan automotive factory. Let’s adopt fuzzy quality function deployment (FQFD) approach and, in particular, the two houses of quality (HOQ) with a fuzzy scale in order to identify the most appropriate enablers to be implemented by the factory. This evaluation demonstrates that there are three enablers needing maximum attention: process compliance, logistics and distribution capabilities and supportive information technology. Then, the supply chain agility improvement should be based on these enablers
Highlights
The second houses of quality (HOQ) shows that ASCE1 has got the highest crisp value which means that ASCE1 (Process compliance) improve the supply chain agility of the factory by minimizing or eliminating risk in the supply chain through captured information about products and processes from the beginning of the life cycle
Supportive information technology (ASCE13) is the third priority as it guarantees fast and fluid communication between the various components of the supply chain which contributes to minimize coordination and transaction costs. These results presented the main obstacles to improvement of automotive supply chain agility: – process compliance: In times of COVID-19, automotive industry must focus on addressing a striking array of compliance issues like changes management; – logistics and distribution capabilities: Automotive industry should reshape the logistics operating model to improve its resilience in times of COVID-19
In order to prioritize the competitive bases (CB), a fuzzy quality function deployment (FQFD) has been applied for enhancing the supply chain agility of a Moroccan automative factory
Summary
Due to customers changing requirements [1] intensified marketing competition [1,2,3] demand uncertainty [1], business environment complex [4] globalization [5], rapid technological innovations [2, 6], decreased lifecycles of products, diminished margins [5], growing market segmentation [6] and econo mic downsized markets [5], the contemporary manufacturing companies strive to become competitive [4], more responsive and more efficient thereby driving the interest in more competitive enterprise strategies [5] to achieve a level of agility, in particular in terms of agile supply chain (ASC) [4]. Let’s believe that this industry is an excellent dynamic context where factories adjust to significant changes more often [9], in particular in the early stages of the coronavirus pandemic. This pandemic has crippled Moroccan supply chain for the automotive sector that suffered with a demand crisis during the lockdown period, which is the case all over the world
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