Abstract
This research aims to analyze the added value of mackerel brain products in Makassar City. The research was carried out in June-August 2023 using a survey method and a sampling method using purposive sampling with a sample size of 10 mackerel brain producers. The data obtained was analyzed using the added value Hayami method. The research results show that the added value generated by the mackerel brain product business in Makassar City is IDR. 197,751/kg with a value added ratio of 55.86%. Based on the added value ratio of mackerel brain products of 55.86%, with a value added ratio greater than 50%, the added value is classified as high.
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