Abstract

As environmental issues become the focus of global attention, low-carbon economy based on the concept of low energy consumption, low pollution, and sustainable development is becoming the focus of global attention. This new trend brings new challenges and opportunities to supply chain management. In view of the current new trend, each node enterprise in the supply chain should have the dual compatibility of economy and environment. How to balance the profits of supply chain nodes is an important issue for traditional enterprises under the guarantee of environmental benefits and green supply chain management. This paper takes the green transformation of enterprises as the breakthrough point, combined with the comparison of three green supply chain models. Considering the different preferences of enterprises for environmentally friendly goals, a green supply chain model is constructed when manufacturers and retailers consider different goals. This paper discusses the impact of environmental preferences of manufacturers and retailers on the supply chain system. It is found that when the manufacturer’s environmental preference is 1, the supply chain profit of the biobjective model is up to 1901. The results show that the model can achieve the dual optimization of the profit target and environmental friendly target and achieve the effect of green supply chain optimization.

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