Abstract
The Smart Park (also known as Taman Pintar) is a major educational tourist destination in Yogyakarta, which offers a variety of attractions that are very interesting for tourists. The main purpose of tourists visiting Smart Park is to obtain an educational tourism experience. This subjective experience raises specific challenges for Smart Park as it works towards being a competitive destination. The purpose of this study is to analyze the aspects of the educational tourism experience that are affected by tourism demand and supply. Data were collected from surveys that were sent to 150 respondents and were analyzed using path analysis. The results show that tourism demand and supply contributed to the variation of tourism activities by 45.1%, while the remaining was explained by other variables, such as national budget, local budget, ticket sale, and cooperation with some stakeholders. Tourism supply had a higher effect than tourism demand. Tourism demand did not particularly affect tourism experience. However, the results of the path analysis indicate that tourism supply had direct and indirect effects on tourism experience through the variation of tourism activities, with the indirect effect being the most predominant. In the management of Smart Park, there is still a gap between tourism demand and supply, so the tourism experience has not been maximized to its full potential.
Highlights
Tourism is a temporary movement of people to a destination outside of their residence to carry out activities during their stay in the destination, which requires the preparation of facilities to meet their needs (Pitana and Gayatri 2005)
Given the importance of experience in tourism, the purpose of this study is to find out the extent of educational tourism experience is perceived by tourists through some tourism attractions that are offered by Smart Park Yogyakarta
Consumers are the focus in product management and are capable of creating the experience (Parahalad and Ramaswamy 2004). This is an explanatory study using four variables, including tourism demand (X1), tourism supply (X2), tourism activities (Y), and tourism experience (Z). This was conducted by using a path analysis to analyze the effect of tourism demand and supply on tourism experience directly and indirectly through changing the tourism activities in Smart Park, Yogyakarta, Indonesia (Ghozali 2008)
Summary
Tourism is a temporary movement of people to a destination outside of their residence to carry out activities during their stay in the destination, which requires the preparation of facilities to meet their needs (Pitana and Gayatri 2005). Tourism education is one type of tourism that is mostly found in the city of Yogyakarta. Educational tourism activities vary, ranging from the recognition of schools, customs, and language learning, to seminar and research activities (Wang and Li 2008). The purpose of educational tourism is to recognize education and research, so schools, colleges, and historical sites are often chosen as destinations (Wang and Li 2008). In the world of education, tourism is closely related to academic subjects, such as geography, economics, history, language, psychology, marketing, business, and law. The integration of a number of subjects with tourism studies is essential in enhancing the understanding of tourism and its scope (PSHE 2013)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
