Analysis of Supermarket Product Purchase Transactions With the Association Data Mining Method

Abstract

The development of business world is entering the era of big data. In meeting supermarkets' sales and purchase targets, the management needs to improve themselves in managing the goods available in the store. The research aims to determine the pattern of purchases that occur in a transaction, find out related and related products in supermarkets, and improve supermarket services to customers. The method applied uses the association rules approach to data mining. Several purchasing data from customers have been able to be analyzed by displaying a diagram as a visualization of the number of specified association rules. The processing results show a relationship above 90%: sugar and coffee with a confidence of 94.4%, shirts and trousers with a confidence of 93.4%, and sugar, milk, and coffee with a confidence of 92.0%. Decisions that can be taken by supermarket management in providing places and goods need to consider and follow product relationships and proximity based on the highest confidence value to provide services to customers effectively and efficiently.