Abstract
The global scientific and technological revolution and industrial change are developing rapidly, the integration of automotive technology with energy, transportation and information and communication fields is accelerating, and electrification, internet connectivity and intelligence have become the main trends. Therefore, studying the impact of digital development on the growth of new energy vehicle industry and consumer purchase intention is of great theoretical and practical significance for the digital transformation of automobile companies. In this paper, based on the provincial panel data of new energy vehicles in China from 2016 to 2023, we constructed the index system of digital economy and economic development, used the entropy method to calculate the level of development, and conducted spatial autocorrelation tests using global and local Moran indices. Considering the non-linear relationship between variables, a semi-parametric spatial Durbin model is established using local polynomial estimation to explore the impact of digital economy on new energy automobile industry. The results of the study show that the development of digital economy promotes the development of new energy automobile industry to a certain extent, but its development level may have a negative impact if it is too low or too high.
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