Abstract

The main focus of this study is placed on depiction of spousal relationship in prime time dramas of Pakistani television channel. In order to collect a quantitative baseline information on the topic, the study utilized message system analysis of the social reality of spousal relationship portrayed in prime time dramas of Pakistani television channel. For probability sampling, a 6-day week was constructed from July 2020-June 2021. The results of analysis revealed that Pakistani prime time dramas show both healthy and unhealthy aspects of spousal relationship. However, unhealthy aspects are shown more frequently than the positive aspects. The present study also concluded that sacrifice, lies, fraud, materialism, criticism and selfishness were more frequently depicted with respect to wives while support, dominance, aggression, infidelity, relationship commitment and romantic gestures were associated with husbands.

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