Analysis of snake fruit farmer satisfaction levels on agribusiness agency services (case: snake fruit agribusiness in Kutambaru Village, Tiganderket Subdistrict, Karo Regency)

Abstract

The objective of this study is to analyse the performance of all institutions related to or play a role in the snake fruit agribusiness from Kutambaru Village and analyse the level of satisfaction of snake fruit farmers to the performance of these agribusiness institutions. The sample size in the impact assessment was determined using the Slovin method in order to obtain a sample of 60 farmers. Sampling is done by the Simple Random Sampling method. To study the performance of institutional agribusiness, the Importance Performance Analysis (IPA) method is used, while to see the farmers’ satisfaction with the institutional performance, the Consumer Satisfaction Index (CSI) method is used. The results of the study showed that 1) the performance of snake fruit agribusiness services in three agribusiness functions, namely the institutional procurement of production facilities, financial institutions, and marketing institutions, are in accordance with their importance; 2) the level of farmer satisfaction with the service of the snake fruit agribusiness institutional function in Kutambaru Village is in the quite satisfied category.