Abstract
Smart homes, which are an important component of the Internet of Things (IoT) provides an effective service for users by communicating with various digital devices based on IoT. IoT-based smart home technology has transformed the lives of humans by providing everyone with a connection independently from time and space. However, due to various challenges such as privacy, security, and price, problems are experienced by consumers in terms of accepting smart home technologies. In the study, it was aimed to develop a model for accepting smart home technologies, and based on the results obtained, it was attempted to determine what factors affect the consumers' intention to buy smart home systems. In this context, with the help of Technology Acceptance Model (TAM), a research model was designed for the purchaser of a home as a product. In the research model, it was investigated what kind of effects perceived psychological factors (perceived ease of use, perceived intelligence, perceived suitability, perceived price, and perceived risk of privacy) have on the purpose and behavior of using IoT systems through perceived benefit. In addition, the relationship between sensory and emotional experiences of consumers, psychological perception factors and perceived usefulness was tested. Data was collected by conducting an online survey questionnaire completed by 430 respondents. Partial least squares (PLSs) was explored to test the theoretical model. The research results show that perceived psychological factors (perceived ease of use, perceived connectivity, perceived intelligence, perceived convenience, and perceived privacy risk) have significant effect on the intention and behavior of IOT systems usage through perceived benefit. In terms of sensory and emotional experience, it only softens the relationship between the perceived privacy risk of emotional experience and the perceived benefit.
Highlights
The Internet came in view with ARPANET (Advanced Research Projects Agency Network), which emerged in 1969, enabled very few devices to communicate, constituted the foundation of the Internet, and provided communication between a limited number of devices (Naughton, 2016)
The purpose of the study is to respond to the following questions: “Why do consumers use Internet of Things (IoT) systems in Turkey?” and “Do consumers’ sensory and emotional experiences soften the relationship between psychological perception factors and perceived utility?” These factors to be determined within the scope of the study will constitute an important parameter for the design of smart homes, which are not yet very popular
As a result of the detailed analyses performed in the literature within the scope of the study, it was observed that many studies were conducted in the literature on the Internet of Things, Smart Home Systems, Technology Acceptance Model, and Customer Experience
Summary
The Internet came in view with ARPANET (Advanced Research Projects Agency Network), which emerged in 1969, enabled very few devices to communicate, constituted the foundation of the Internet, and provided communication between a limited number of devices (Naughton, 2016). With the development of network infrastructure and the high-speed internet becoming more and more widespread, the internet has evolved into a global platform for people, machines and objects to interact autonomously. Internet-based applications increase the efficiency of trade, production and education and provide various services in people’s work and life. At this point where we are today, the Internet offers a new technological position called Internet of Things (Santos and Sales, 2018; Liang et al, 2019) by being used to connect devices, machines, and other objects via wired and wireless networks
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