Abstract
Aims in this study, first is to find out verbal and non-verbal signs found in football shoes advertisements, and second is to analyze the meaning of verbal and non-verbal signs found in football shoes advertisements. The data sources from this study were taken from the Official Account of Nike, Puma, and Adidas. This study used the descriptive qualitative method. The data were analyzed based on the theory proposed by Saussure (1983) about sign elements, the theory from Barthes (1964) about the meaning of signs, and the supporting theory from Cerrato (2012) to analyze the color terms. The result of this study showed the advertisements used the written texts as the verbal signs and the color choice and picture of advertisements as non-verbal signs. These signs also contained denotative and connotative meanings to make a good combination to attract the attention of readers.
Highlights
Language is the aspect that usually uses by the human in their life
This research focuses to analyze the verbal and non-verbal signs as well as the meaning of verbal and non-verbal signs found in football shoes advertisements found on google.com in the types of poster advertisements
The specific thing that this research focused on 1) to find out the verbal and nonverbal signs found in football shoes advertisements and 2) the meaning of verbal and non-verbal signs found in football shoes advertisements
Summary
Language is the aspect that usually uses by the human in their life. The function of language is to communicate with others. As stated by Finnegan and Besnier (1989) in the book An Introduction to Language and Linguistics that the language is a finite system of elements and principles that make it possible for the speakers to construct sentences to do a particular communicative job. It explains that the main purpose of communication to deliver meaning. The specific thing that this research focused on 1) to find out the verbal and nonverbal signs found in football shoes advertisements and 2) the meaning of verbal and non-verbal signs found in football shoes advertisements By analyzing these advertisements, the researcher expects to give a better understanding of the elements which are used in football shoes advertisements
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