Abstract
Abstract Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive journals and authors, the most impactful studies and an analysis of thematic categories and some network analyses. The results show a slight increase in the interest on the topic, which indicates the need for intensified research in the field, especially focused on areas of study such as economic vulnerability, obesity, alcohol and drug consumption, individuals with physical disabilities, environmental practices, and adoption of sustainable strategies, technology and social services. In the Brazilian context, we identified the need to disseminate the themes in the academic field, that is, postgraduate programs in marketing area, scientific journals and conferences. Finally, our study is considered a call for a change in the perspectives of researchers and journal reviewers in the field of consumer studies.
Highlights
Consumption and quality of life are recurrent topics in academic research (e.g., Cohen, 2010; Flyvbjerg, 2001; Hilton, 2009; McGregor & Goldsmith, 1998)
This orientation towards social change proposed by the Transformative Consumer Research (TCR) movement represents a challenge for researchers, since it requires a change in traditional research methods (Pinto, Batinga, Ássimos, & Almeida, 2016)
At the end of this stage, we found that the article The visually impaired and the school: an ethnographic study from the perspective of transformative consumer research was present in both bases
Summary
Consumption and quality of life are recurrent topics in academic research (e.g., Cohen, 2010; Flyvbjerg, 2001; Hilton, 2009; McGregor & Goldsmith, 1998). This orientation towards social change proposed by the TCR movement represents a challenge for researchers, since it requires a change in traditional research methods (Pinto, Batinga, Ássimos, & Almeida, 2016) In his presidential statement, Mick (2006) presented the fundamental research topics for the development of this field: vulnerable consumer groups; cigarette, alcohol and drug consumption; bets; nutrition and obesity; violence in movies and computer games; medical decision, financial and product security; environmental protection behaviors and organ donation. The studies about the TCR are concerned with reflecting on the problems arising from consumption and propose to apply rigorous methods with the commitment to present the research results to the appropriate stakeholders, to transform the consumers’ life These studies are supported by a fundamental problem or opportunity, which seek to respect, defend and improve life considering the multiple conditions, demands, potential and effects of consumption (Mick, 2006). Our investigation presents a mapping and analysis of the field until 2019, a content analysis of international and national studies and offers a research agenda focused on both contexts, aspects to which its innovative character is attributed
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