Abstract
Since 1991 the economic liberalization there is an increase in number of investment avenues available for retail investors, depending upon their risk appetite they can chose between various financial services like bank deposits, government/private bonds, shares and stocks, exchange traded funds (ETF), mutual funds, insurance, derivatives, gold, silver, currencies, real estate, etc. Most of the retail investors’ primary objective of investment is to earn regular income and expected rate of return differs from individual to individual based on their level of market knowledge and risk taking ability. The present paper assesses the behavior of retail investors in six cities of Rajasthan namely Ajmer, Jaipur, Jodhpur, Bikaner, Kota and Udaipur and it reveals that there is a negative correlation between the occupation of retail investor and the level of risk. This has been identified on the basis of cross analysis by applying Correlation analysis.
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