Abstract

Introduction. Rethinking the operational models of textile and footwear industry companies, transforming their organisational structures and marketing strategies, necessitates research and development to create new samples and materials that are most demanded in the new conditions. Methods. The research concept is based on the axiomatic method and system-logical analysis, the method of formalising the model of modern directions of research and development in the textile and footwear industry, the method of summarising results, the method of comparative analysis in processing economic information, and the hypothetical method of the necessity of digital design of new products using the "House of Quality" approach. Results and Discussion. Current research and development in the textile and footwear industry are directed towards creating new goods (samples, products), new technologies and equipment, and new types of production raw materials. In the textile and footwear industry, automation and digitalisation stand out as key tools for research and development, enhancing the efficiency of design and production processes, particularly for custom orders and small-scale production. Conclusion. Despite the advent of numerous innovations in textile materials, fibers, garments, and footwear, the level of research and development activities in specific companies is inadequate, which poses a significant threat to the economic security and the ability to meet societal needs for industry products. The proposed resulting indicator for research and development is the innovation saturation coefficient, which measures the efficiency of research and development expenditures. To enhance the effectiveness of the project phase in research and development within the textile and footwear industry, it is suggested to use the "House of Quality" tool.

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