Analysis of Regional Characteristics of Trademark Design in Modern Zhejiang Province

Abstract

Through the collection of information collation and investigation, the author summed up the characteristics of trademark design in modern Zhejiang as "ancient style and Folk charm, Water with new trendy." The "ancient style" is the inheritance of Zhejiang cultural tradition, and the "Folk charm" is the characteristics of "living" and "localization" in trademark design. The development of culture and technology has its "stickiness". Compared with Shanghai, which opened to the outside world in 1843, the "imagined picture" in the modern Calendar card is not filled with the trademark advertisements designed by Zhejiang. Most of the trademark design forms can see the natural feeling of modern Zhejiang trademarks for the traditional evolution, whether the subject matter, trademark structure, the conversion of Zhejiang art, or the space construction of folk life. After the Opium War, Zhejiang was opened as a port in Ningbo, Wenzhou and Hangzhou. The exogenous variables in the western world influenced Zhejiang in modern times.