Analysis of Purchasing Power and Purchasing Tendency for Modern Chinese Women

Abstract

This paper analyzes the consumption strategies of today's women through different perspectives and delves into the reasons for the changes in women's purchasing power in different eras. Modern women are more independent, emphasize quality, pursue fashion and health, and are willing to shop through various channels and platforms. This makes Chinese women a necessary consumer force in the market. This paper analyzes sales strategies from both online and offline targeting women and comes up with targeted sales attraction methods to enhance women's purchasing power. With many emerging female consumer groups being formed, companies can develop sales strategies to target their products according to the behavioral characteristics of female consumers. This paper analyzes both online and offline strategies for women's consumption tendencies. It also shows women's sales strategies from the general and independent sales perspectives. Understanding women's needs and tendencies is essential for companies to succeed in the Chinese market. This paper conducts a comprehensive study based on this perspective.