Analysis of Purchase Intention using Mobile Shopping Application for Generation X and Y in Indonesia

Abstract

In this article, we present the analysis of the intention of sustainable purchases on the use of mobile shopping for X and Y generations aged 15-34 years in Indonesia. Based on the specific problem that stated, we use the SEM model (by Gao et al.) determined from the results of the discussion with the members in the Lab Enterprise System ITS. Initially, we describe the conceptual model into a detailed SEM model, and then compile a questionnaire to given to respondents with a criterion. The results of this study are that continuous purchase intention influenced by user satisfaction and trust (β = 0.74 and β = 0.100). Other variables that can add in subsequent research are habitual usage, subjective norms, and control variables such as gender, age and income. This study is useful to help identify major related factors that influence purchase intentions and can advise other variables based on the literature review.