Analysis of ‘Publicity’ and ‘Information’ in Public Language of Administrative Agencies : Focusing on the Press Release of Gyeongsangbuk-do Office of Education and Korea Housing Finance Corporation

Abstract

Since the Press Release of the Administrative Agency is it is necessary to deliver accurate information regarding Public Nature. If the Public Language of the Press Release undermines the publicity, some readers may perceive the Press Release itself negatively. In addition, if the information of the Press Release is not accurately communicated, the public may have difficulty understanding the content of the article. In particular, topics such as education and housing directly affect the lives of the people, so this is especially true. Therefore, in this study, press releases from the the Gyeongsangbuk-do Office and Korea Housing Finance Corporation of Education were analyzed focusing on Public Nature and Informativity. First, Public Nature was examined based on overbearing or authoritative expressions and discriminatory expressions, In the case of discriminatory expressions, direct, indirect, and personal information were examined. Next, Informativity was reviewed focusing on the format, quantity, and arrangement of information. As a result, there were few cases in which overbearing or discriminatory expressions were directly revealed in press releases from the Gyeongsangbuk-do Office of Education and the Korea Housing Finance Corporation. However, indirect discriminatory expressions or unnecessary personal information exposure were found. In terms of Informativity, errors were found in the format of information common to both institutions, and there were differences in the amount and arrangement of information in the two institutions. It is hoped that the results of this study, which reviewed Press Releases focusing on Public Nature and Informativity, will be helpful in writing better and easier to understand Press Releases.